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DUBAI: The Public Relations and Communications Association, the world’s largest professional public relations organization, held the sixth edition of its Middle East and North Africa awards earlier this month in Dubai.

This edition received more than 100 entries, which were judged by a jury of 38 industry experts.

“There has been a step up this year in terms of the quality of submissions, with a lot of thought put into audience information, messaging and audience engagement,” said PRCA Board Member Alex Malouf. MENA and member of her jury, at Arab News.

“It is encouraging to see how far the industry has come over the past two years,” he added.

The Large Consulting Firm of the Year award went to Weber Shandwick MENAT, while Gambit Communications and Brazen MENA were named Medium and Small Consulting Firm of the Year, respectively.

Natasha Hatherall-Shawe, founder and CEO of TishTash Marketing and Public Relations, was named PR Leader of the Year, and Ziad Ashkar, account manager at Gambit Communications, was named Rising Star of the Year.

Weber Shandwick MENAT won the most awards with a total of six, followed by Gambit Communications, which won five awards.

“It has been an incredible year as the industry continues to deliver engaging campaigns in an era that is still returning to normal,” said Hayley Clements, Managing Director of PRCA MENA, in a statement.

“Proving the value of your contribution is essential, and winning a PRCA award is a testament to your hard work and innovation.

Full list of winners here: https://prca.mena.global/mena-2021-awards/prca-mena-regional-awards-2022-winners-2/