‘In talks’ – Journalist drops important off-pitch Liverpool news as FSG consider unprecedented move

According to reliable journalist David Ornstein, Liverpool are close to securing a ground-breaking deal over a potential new big-money shirt sponsorship.

General view inside Anfield

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General view inside Anfield

The Truth: Current Incumbents

The Reds are currently enjoying life on and off the pitch as Jurgen Klopp’s side chase an unprecedented four-fold, while the business side of things at Anfield is also flourishing.

Following a 2010 partnership with US financial firm Standard Chartered, Liverpool donned the shirt sponsor while winning the Champions League, FIFA Club World Cup and Premier League.

However, with the current £40m a year deal due to expire at the end of the 2022/23 campaign, the Anfield hierarchy have already started looking for the next shirt sponsors for the Reds…

The Latest: Ornstein Provides Sponsorship Update

Take from Twitter While sharing his report for The Athletic on Monday, Ornstein claimed Liverpool were closing in on what would be an unprecedented move from a Premier League club.

He tweeted: “EXCL: Liverpool could become the first PL club to sign a cryptocurrency company as main shirt sponsor. #Crypto companies among those in talks to take over from 2023 if Standard Chartered does not extend. #LFC want ~£70m over 2 years, outcome likely in ~8 weeks.

The verdict: the reds wanted

It should come as no surprise to see Liverpool explore new avenues of marketing after the club recently announced their own line of the popular NFT phenomenon.

This all comes after the Reds confirmed a lucrative partnership with kit supplier Nike in 2020, in turn connecting the dots between ownership group FSG and new investor LeBron James.

Despite enduring a period in the desert when it comes to Premier League titles, the Anfield club have retained much of their appeal as a global attraction, and recent success under Klopp has not. only added to the appeal as the Reds were recently named seventh. richest football club in the world in the Deloitte Money League 2022.

Operating primarily as a sell-to-buy entity with off-field profits directly impacting transfer market abilities, news of a potentially game-changing new kit sponsor could excite Liverpool fans for the long haul.

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