The naming rights to the Tottenham Hotspur stadium could be included in a package of investments across the north London club.
That’s according to “speculation” journalist Jack Pitt-Brooke heard recently, as the subject was brought up on the latest episode of The View From The Lane podcast.
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It is now approaching the third anniversary of the opening of the Tottenham Hotspur stadium for Premier League action, and yet the club have no brand sponsor to assume the naming rights.
Reports emerged earlier in the month suggesting Daniel Levy is seeking an estimated £500m deal over a 20-year period to take over the naming rights to the N17 ground.
However, speaking on the podcast, The Athletic reporter had the following to say about what he’s heard on the subject of the naming rights sale:
“What I’ve heard recently about this is the suggestion that – and this is just speculation – it’s possible that the naming rights deal is wrapped up in some sort of investment in the club. .
“For example, selling a stake in the club to someone and it could be attractive to them in that form. But I don’t know if any concrete progress has been made on this.
TIF Thoughts on Pitt-Brooke’s comments…
We’re surprised Levy hasn’t been able to find a suitable sponsor to take on the naming rights for the 62,000-seat stadium in North London.
It’s hard to imagine an attractive deal given how well the club have managed to use the stadium’s facilities, with music and NFL concerts hosted there as well as the Premier League.
And there have been rumors that a potential investment opportunity could become available at Tottenham, so it will be interesting to see if Levy tries to tie that into the naming rights deal.
In other news: ‘I’ve seen commotion’ – Alasdair Gold reacts as the ‘weirdest’ images of Spurs emerge