CEO Secrets has been building a loyal online following for over seven years. Its creator shares tips for keeping long-form stories fresh and useful to your audience
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seven years ago, BBC News launched a series called CEO Secrets, featuring short, informal tips and advice from business icons. A pep talk with a top professional, as he’s also been dubbed.
What was initially a side offering created for social media, has now become a popular and must-watch video series, especially on LinkedIn. And next week, a book compiling the best takeaways and tips from the series will also be released.
The mastermind behind the series is BBC News Dougal Shaw, Video Innovation Editor, who creates the videos using his cell phone – handy for quick, simple, down-to-earth content.
In this week’s podcast, Shaw talks about the mindset journalists need to create powerful video series, as opposed to single stories. Tune in for tips on how to keep the series fresh and how to select the best interviewees to profile.
— Dougal Shaw (@dougalshawBBC) November 2, 2022
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